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We measure ourselves by how well we treat you.

What We Believe

Our success is not determined by how much money we loan, or how many loans we make, but by how much we’re able to help our customers live the lives they want. Making that kind of difference is why we do what we do.

Our Mission

Serving communities by offering opportunities to individuals and families through financial services.

A lot has changed in the 80 years since 1st Franklin Financial opened it’s doors, but one thing hasn’t – our commitment to the communities we serve.

Our Vision

We will be good stewards of our company assets and leaders in our industry and communities. We will continue building a sustainable future for our investors, customers, and co-workers by optimizing resources and working to continually improve our products, services, and customer experience.

Our Values