We measure ourselves by how well we treat you.

What We Believe

Our success is not determined by how much money we loan, or how many loans we make, but by how much we’re able to help our customers live the lives they want. Making that kind of difference is why we do what we do.

Our Mission

“Serving communities by offering opportunities to individuals and families through financial services.“

A lot has changed in the 80 years since 1^st Franklin Financial opened it’s doors, but one thing hasn’t – our commitment to the communities we serve.

Our Vision

“We will be good stewards of our company assets and leaders in our industry and communities. We will continue building a sustainable future for our investors, customers, and co-workers by optimizing resources and working to continually improve our products, services, and customer experience.“

Our Values

TEAM

Be Trustworthy

We work daily to support not only our own personal goals and objectives, but to also support our co-workers in achieving theirs.
Our personal goals support the corporate vision, goals, and objectives.

IMPACT

Be Intentional

We have a positive approach to each and every day.
We look for ways to support our communities, our country, and the world to have a positive impact on the future.

PEOPLE

Be Exceptional

We treat each person with kindness, respect, and professionalism.
We strive to be our best each day, greeting customers and coworkers with a friendly smile.

SERVICE

Be Humble

We look for opportunities where 1st Franklin can serve our local customers and communities.
We realize our impact on our communities, and represent our communities with integrity in a way that reflects our brand's values and foundation.