1940s

07 Jun. 2012

In 1941, Ben F. Cheek, Jr. made his first auto loan for $34 from his law office in Toccoa, Georgia. Entering the consumer finance industry as Franklin Discount Company, only a few loans were made those first few months with operating capital coming from relatives, friends and local banks. The business incorporated in 1946 and moved into its own building in 1947. Early on, the Company expanded its services into insurance, beginning with Credit Automobile insurance in 1948.